Tuesday, 21 April 2015

The Power of Partnerships

People ask me all the time, "How can I grow my business? What tricks are there to opening new markets and getting established?" For Payza, the answer has always been, "Find the right partners."

Payza is a global company because almost every one in the world uses money and because more and more people worldwide are connecting to the internet every day. With the rise of internet access even in developing nations, more and more people are able to take advantage of all the conveniences and benefits the internet has to offer.

But every country, every region is different, and a one size fits all approach rarely works on the global scale. That's where finding the right partners comes in. It's a good idea to have a global strategy, a global set of services, a global vision, but if you can tailor them on a local level, you'll be a step ahead of the game.

At Payza, we accomplish this by finding local companies that have an intimate understanding both of the market we're entering and the services we provide. That way we're able to present our services in a way that will appeal to the local market. The Payza platform was built to be easily adaptable, we need to be easily able to tailor our services to meet local realities. The way the system is built also allows us to quickly develop or adapt features that may be worthwhile to a specific segment of our global member-base, depending on the recommendations of our partners.

In business you don't need to do everything yourself, sometimes, trying to can hurt more than help. When you're looking to bring your services to a new corner of the globe, seek out the people and the companies that can help you customize the way you present your services to meet the needs and expectations of your new clients.

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